Case Studies

Description

Durham College in Toronto, Canada was looking to increase their foreign student applications from students in China. Working with Plus Lingo, they developed a multi-lingual Content-Management-System (CMS) website that was focused on Durham’s offerings for Chinese students. Translation of all copy and ‘localization’ of content was done by Plus Lingo staff. Included in the website were multimedia features, videos, facts, white papers, news and an online application to apply to Durham. This online application was tied to a sophisticated back-end system to collect, zip and send the application information to Durham administrators.

A Social Media campaign on the major SNS (Social Network Systems) was activated to drive traffic from social media users to the Durham College China website. Plus Lingo provided Social Media management, correspondence, call center in the name of Durham College in China.