Case Studies

Description

Charm Communications Inc. is a leading television advertising agency in China who has established a portfolio of television media resources through its exclusive arrangements with major programs on CCTV (China Central Television). In January 2010, Charm formed a joint venture with Aegis Media, its strategic investor, to operate its brand “Vizeum” in China that came with new changes in their brand identity. Plus Lingo was called upon to bring a refreshed look for their homepage and the Investor Relations page.

Aside from providing the web production, Plus Lingo also took role in preparing for Charm’s IPO launch in May 2010 at the New York Times Square. On the day of the launch, the NASDAQ-REUTERS LED digital signage ran animated banners showing the Charm logo & CHRM stock ticker symbol across the board. Plus Lingo was responsible for producing the banners through Adobe After Effects.